Job Description

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years, our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags, and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and device and identity protection. Job Description We're looking for a versatile copywriter with experience in both highly regulated industries, such as health or pharma, as well as conceptual creative advertising. An ideal candidate can take projects and run with them, distill complex information into understandable and engaging messaging, and balance technical and creative thinking. They should be comfortable working with leaders at all levels. The copywriter role is part of the Creative team supporting Marketing Innovation & Corporate Brand (MICB). We are a hands-on group of creative practitioners across all brand touchpoints, who see every interaction with consumers as an opportunity to build and strengthen relationships. We are brand champions and consumer advocates, setting standards for communication and design at Allstate. We are the writers, designers, art directors, and producers who bring our vision, voice, and story to life, providing consumers with meaningful experiences, content, and communications. Focus areas Health and Insurance Write and update collateral such as websites, brochures, flyers, and email campaigns for insurance agents and stakeholders. Translate technical, highly regulated product information into clear, accurate copy. Work with technical briefs, proactively seeking clarity from stakeholders. Apply product knowledge to ensure copy meets compliance and legal standards. Collaborate with project managers using existing tools and workflows. Creative Content Contribute to brand campaigns, digital content, and social media. Collaborate with designers and other writers on multi-channel creative work. Bring fresh concepts, voice, and ideas to various audiences and platforms. Help shape narratives that connect emotionally while meeting business goals. Qualifications Experience 2-5 years of copywriting experience, preferably in regulated industries (health, pharma, finance, insurance) and creative marketing. Ability to adapt tone and style for different audiences. Comfortable working with limited direction and creative oversight. Strong research and problem-solving skills. Experience with individual health insurance (e.g., Medicare Supplement, short-term medical, other health riders) is a plus. Organized, detail-oriented, and able to manage shifting priorities. Summary A role that blends precision with creativity. Opportunity to work in an in-house agency setting while expanding your portfolio. Supportive team environment with room to learn, experiment, and grow. Skills Creative Marketing, Creative Thinking, Creativity, Professional Copywriting Compensation Annual compensation ranges from $62,800 to $114,175, depending on experience and qualifications. The candidate(s) offered this position will be required to submit to a background investigation. Join our team — it's not just a job, but an opportunity to challenge the status quo, shape the future of protection, and support meaningful causes. Be part of something bigger — a team making a significant impact. Allstate generally does not sponsor employment-based visas for this position. Effective July 1, 2014, Indiana law prohibits discrimination against veterans in employment decisions. For jobs in San Francisco and Los Angeles, please click the respective links for information on local fair chance ordinances. To view the "EEO is the Law" poster, click here . To view the FMLA poster, click here . Our policy is to employ the most qualified individuals, prohibiting discrimination based on various protected statuses and characteristics. #J-18808-Ljbffr Allstate Insurance

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