Job Description

Join to apply for the Director, GTM Application Strategy role at Anaplan

Join to apply for the Director, GTM Application Strategy role at Anaplan

At Anaplan, we are a team of innovators focused on optimizing business decision-making through our leading AI-infused scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, LVMH and Bayer are just a few of the 2,400+ global companies who rely on our best-in-class platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas, we behave like leaders regardless of title, we are committed to achieving ambitious goals, and we love celebrating our wins big and small.

Supported by operating principles of being strategy-led, values-based and disciplined in execution, youll be inspired, connected, developed and rewarded here. Everything that makes you unique is welcome; join us and lets build whats next - together!

Director, GTM Strategy & Operations Applications & Sales Plays

Location: San Francisco, CA

About The Role

Anaplan is seeking a Director of GTM Strategy & Operations Applications and Sales Plays to stand up a new function within our GTM Operations organization. This leader will oversee a team of 23 and partner closely with senior cross-functional leaders across Product, Sales, Enablement, Marketing, Finance, and Operations. The role will drive alignment on our use case strategy , ensure GTM readiness for new and existing applications , and lead the rollout and adoption of sales plays that bring those applications to customers .

Reporting to the VP of Global GTM Strategy, Planning & Operations, this role is accountable for creating a scalable framework connecting use cases, applications, and sales plays, and for measuring adoption, pipeline contribution, and revenue impact. This leader will play a critical role in aligning innovation with execution across the field .

Key Responsibilities

Use Case & Applications Management

• Define and maintain a structured use case hierarchy and taxonomy aligned to buying behaviors and TAM opportunity.
• Map use cases across Anaplan and partner apps to ensure clarity and integration into sales plays.
• Partner with Product and Marketing to identify and prioritize emerging use cases from customer and market feedback.

Sales Play Development & Execution

• Own and maintain the global sales play roadmap aligned to product and application launches.
• Partner with Product (COEs), Marketing, and Enablement to deliver field-ready, content-rich plays.
• Win/loss analysis and opportunity reviews to refine plays and inform messaging and product strategy.

Product COE Operational Alignment

• Partner with Product COE leaders to ensure they have the tools, data, and processes required to effectively run their business, including forecasting, pipeline and performance management.
• Support annual planning process for COEs, from compensation to target setting ensuring alignment with overall GTM strategy.
• Establish governance, operating rhythms, and success metrics for applications and plays adoption.
• Measure effectiveness through adoption, pipeline contribution, and closed-won performance.

Cross-Functional Alignment

• Act as the strategic link across Product, Marketing, Sales, Enablement, and Partners.
• Provide actionable insights on use case and app performance to inform annual GTM planning.
• Run structured feedback loops with Sales, CS, and Partners to continuously improve execution.

Ideal Candidate Profile

• 810+ years of experience in GTM strategy, new product introduction, or sales plays enablement within SaaS or enterprise software.
• Demonstrated success in building or scaling a new function within a high-growth environment.
• Proven ability to work cross-functionally with Product, Marketing, Sales, and Enablement leadership.
• Strong analytical mindset with a track record of measuring adoption, pipeline contribution, and revenue impact.
• Exceptional executive communication skills and ability to influence at VP+ levels.
• Comfortable operating in ambiguity, with the drive to create structure, process, and governance from scratch.
• Experience leading and developing small, high-impact teams (23 direct reports).

Base Salary Range

$181,000$244,000 USD

Our Commitment to Diversity, Equity, Inclusionand Belonging (DEIB)

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging arent just words on paper this is what drives our innovation, its how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.

Anaplan does not:

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology

• Industries

  IT Services and IT Consulting

Referrals increase your chances of interviewing at Anaplan by 2x

Sign in to set job alerts for Director Application roles.

South San Francisco, CA $215,000.00-$235,000.00 2 weeks ago

South San Francisco, CA $235,000.00-$255,000.00 6 days ago

San Francisco, CA $111,200.00-$132,050.00 16 hours ago

San Francisco, CA $160,000.00-$180,000.00 2 weeks ago

Director/Senior Director, Strategic Solutions - North America

Redwood City, CA $160,000.00-$185,000.00 2 weeks ago

San Francisco, CA $223,100.00-$314,200.00 6 days ago

Head of Engineering (Director/VP) - VC Backed Startups

San Francisco, CA $180,000.00-$300,000.00 5 months ago

San Francisco, CA $210,000.00-$260,000.00 2 months ago

Redwood City, CA $155,600.00-$338,500.00 1 week ago

San Leandro, CA $150,000.00-$190,000.00 7 months ago

Oakland, CA $90,000.00-$100,000.00 4 days ago

Emeryville, CA $160,000.00-$175,000.00 17 hours ago

Oakland, CA $130,000.00-$180,000.00 3 days ago

Associate Director, Global Business Svcs Tech Enablement Strategy

San Francisco, CA $168,809.00-$193,485.00 2 months ago

Director of Communications (5887U) - #80516

Director of Corporate & Americas Public Relations

Software Engineering Manager - Sustaining Engineering

Assistant Director of Operations, Men's Basketball (5173U), Intercollegiate Athletics - #79637

San Francisco, CA $230,100.00-$325,300.00 3 days ago

Retail Services Manager - Power Enterprise - SFPUC (0932) - (155958)

HR Director (7597U) - College of Engineering Dean's Office

San Francisco, CA $130,000.00-$144,000.00 1 month ago

Deputy Director of Finance and Administration - Port of San Francisco (0953)

Campus Fire Marshal, Director of Fire Prevention (0491U) #78833

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Job Tags

Full time, 16 hours, Work at office,

Similar Jobs